Its More Fun in the Philippines Design

 The newest Department of Tourism Slogan, “It’s more fun in the Philippines”, was recently launched. It’s goal is to promote Filipino tourism locally and abroad.  Below is the official logo:
More fun in the Philippines ” The Good”

1. It’s easy to understand
2. Modern looking /internet focused
3. Banig Weave techno pattern is unique
4. Designed for social media participation

The Bad side of ‘More Fun in the Philippines’

1. Wordy
2. More fun in the Philippines tagline used before by Switzerland
3. Sounds inspired by a Rebecca Black Song
4. Non-techie/ non-Internet savvy people may feel left out

Read more about it in my blog post:

• More Fun in the Philippines